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		<title>TBR Talks: Decoding Strategies and Ecosystems of the Globe&#039;s Top Tech Firms</title>
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		<description>Welcome to “TBR Talks: Decoding Strategies &amp; Ecosystems of the Globe’s Top Tech Firms.” Each week TBR Principal Analyst Patrick Heffernan chats with special guests on disruptions in the broad technology ecosystem. Patrick also answers key intelligence questions TBR analysts hear from executives and business unit leaders among top IT professional services firms, IT vendors, and telecom vendors and operators. 

TBR is an independent market, competitive and ecosystem intelligence firm that provides timely and actionable business and financial analyses in formats tailored to clients’ needs. </description>
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		<copyright>Technology Business Research, Inc.</copyright>
		<itunes:subtitle>Decoding Strategies and Ecosystems of the Globe&#039;s Top Tech Firms</itunes:subtitle>
		<itunes:author>Technology Business Research, Inc.</itunes:author>
		<itunes:type>episodic</itunes:type>
		<itunes:summary>Welcome to “TBR Talks: Decoding Strategies &amp; Ecosystems of the Globe’s Top Tech Firms.” Each week TBR Principal Analyst Patrick Heffernan chats with special guests on disruptions in the broad technology ecosystem. Patrick also answers key intelligence questions TBR analysts hear from executives and business unit leaders among top IT professional services firms, IT vendors, and telecom vendors and operators. 

TBR is an independent market, competitive and ecosystem intelligence firm that provides timely and actionable business and financial analyses in formats tailored to clients’ needs. </itunes:summary>
		<itunes:owner>
			<itunes:name>Technology Business Research, Inc.</itunes:name>
			<itunes:email>haley.demers@tbri.com</itunes:email>
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				<title>TBR Talks: Decoding Strategies and Ecosystems of the Globe&#039;s Top Tech Firms</title>
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		<podcast:locked owner="haley.demers@tbri.com">yes</podcast:locked>
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<item>
	<title>The Future of Consulting Services: AI, Fixed Pricing and Managed Services</title>
	<link>https://tbri.com/podcast/the-future-of-consulting-services-ai-fixed-pricing-and-managed-services/</link>
	<pubDate>Mon, 01 Jun 2026 15:07:52 +0000</pubDate>
	<dc:creator><![CDATA[Technology Business Research, Inc.]]></dc:creator>
	<guid isPermaLink="false">https://tbri.com/?post_type=podcast&#038;p=18717</guid>
	<description><![CDATA[TBR Senior Analyst Kelly Lesiczka shares insights into the shift being seen around outcome-driven engagements, how the personas and buyers of these consultancies will evolve over the next five years, and the divergence of SI-focused players and consulting-focused players.]]></description>
	<itunes:subtitle><![CDATA[TBR Senior Analyst Kelly Lesiczka shares insights into the shift being seen around outcome-driven engagements, how the personas and buyers of these consultancies will evolve over the next five years, and the divergence of SI-focused players and consultin]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[The Future of Consulting Services: AI, Fixed Pricing and Managed Services]]></itunes:title>
	<itunes:episode>13</itunes:episode>
	<itunes:season>5</itunes:season>
	<content:encoded><![CDATA[TBR Senior Analyst Kelly Lesiczka shares insights into the shift being seen around outcome-driven engagements, how the personas and buyers of these consultancies will evolve over the next five years, and the divergence of SI-focused players and consulting-focused players.]]></content:encoded>
	<enclosure url="https://tbri.com/wp-content/uploads/2026/06/Episode-13-Kelly-V1-website.mp3" length="6607485" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[TBR Senior Analyst Kelly Lesiczka shares insights into the shift being seen around outcome-driven engagements, how the personas and buyers of these consultancies will evolve over the next five years, and the divergence of SI-focused players and consulting-focused players.]]></itunes:summary>
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		<ssp:title>The Future of Consulting Services: AI, Fixed Pricing and Managed Services</ssp:title>
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	<itunes:duration>00:18:46</itunes:duration>
	<itunes:author><![CDATA[Technology Business Research, Inc.]]></itunes:author>	<googleplay:image href="https://tbri.com/wp-content/uploads/2026/06/TBR-Talks-S5E13-Promo.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>yes</googleplay:block>
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<item>
	<title>IT Services Market Forecast: The Levers to Pull to Accelerate Growth</title>
	<link>https://tbri.com/podcast/it-services-market-forecast-the-levers-to-pull-to-accelerate-growth/</link>
	<pubDate>Tue, 26 May 2026 13:26:04 +0000</pubDate>
	<dc:creator><![CDATA[Technology Business Research, Inc.]]></dc:creator>
	<guid isPermaLink="false">https://tbri.com/?post_type=podcast&#038;p=18690</guid>
	<description><![CDATA[Patrick Corcoran, Vice President, Global Head of Marketing and External Relations at Hitachi Digital Services, shares insights on partner marketing, including the benefits of a 360-degree relationship with partners and the biggest challenges in navigating partner relationships. Additionally, Patrick shares insights into the merging of GlobalLogic and Hitachi Digital Services. ]]></description>
	<itunes:subtitle><![CDATA[Patrick Corcoran, Vice President, Global Head of Marketing and External Relations at Hitachi Digital Services, shares insights on partner marketing, including the benefits of a 360-degree relationship with partners and the biggest challenges in navigatin]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[IT Services Market Forecast: The Levers to Pull to Accelerate Growth]]></itunes:title>
	<itunes:episode>12</itunes:episode>
	<itunes:season>5</itunes:season>
	<content:encoded><![CDATA[Patrick Corcoran, Vice President, Global Head of Marketing and External Relations at Hitachi Digital Services, shares insights on partner marketing, including the benefits of a 360-degree relationship with partners and the biggest challenges in navigating partner relationships. Additionally, Patrick shares insights into the merging of GlobalLogic and Hitachi Digital Services. ]]></content:encoded>
	<enclosure url="https://tbri.com/wp-content/uploads/2026/05/Episode-X-Elitsa-and-Jill-V1.mp3" length="39918284" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Patrick Corcoran, Vice President, Global Head of Marketing and External Relations at Hitachi Digital Services, shares insights on partner marketing, including the benefits of a 360-degree relationship with partners and the biggest challenges in navigating partner relationships. Additionally, Patrick shares insights into the merging of GlobalLogic and Hitachi Digital Services.]]></itunes:summary>
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		<ssp:title>IT Services Market Forecast: The Levers to Pull to Accelerate Growth</ssp:title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>yes</itunes:block>
	<itunes:duration>00:27:41</itunes:duration>
	<itunes:author><![CDATA[Technology Business Research, Inc.]]></itunes:author>	<googleplay:image href="https://tbri.com/wp-content/uploads/2026/05/TBR-Talks-S5E12-Cover-Image.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>yes</googleplay:block>
</item>

<item>
	<title>Hitachi Digital &#038; GlobalLogic: Combining Ecosystems and Marketing</title>
	<link>https://tbri.com/podcast/hitachi-digital-globallogic-combining-ecosystems-and-marketing/</link>
	<pubDate>Tue, 19 May 2026 20:46:08 +0000</pubDate>
	<dc:creator><![CDATA[Technology Business Research, Inc.]]></dc:creator>
	<guid isPermaLink="false">5fbfe5b1-0d19-5dcc-9025-23eec6407864</guid>
	<description><![CDATA[Patrick Corcoran, Vice President, Global Head of Marketing and External Relations at Hitachi Digital Services, shares insights on partner marketing, including the benefits of a 360-degree relationship with partners and the biggest challenges in navigating partner relationships. Additionally, Patrick shares insights into the merging of GlobalLogic and Hitachi Digital Services. ]]></description>
	<itunes:subtitle><![CDATA[Patrick Corcoran, Vice President, Global Head of Marketing and External Relations at Hitachi Digital Services, shares insights on partner marketing, including the benefits of a 360-degree relationship with partners and the biggest challenges in navigatin]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[Hitachi Digital & GlobalLogic: Combining Ecosystems and Marketing]]></itunes:title>
	<itunes:episode>11</itunes:episode>
	<itunes:season>5</itunes:season>
	<content:encoded><![CDATA[Patrick Corcoran, Vice President, Global Head of Marketing and External Relations at Hitachi Digital Services, shares insights on partner marketing, including the benefits of a 360-degree relationship with partners and the biggest challenges in navigating partner relationships. Additionally, Patrick shares insights into the merging of GlobalLogic and Hitachi Digital Services. ]]></content:encoded>
	<enclosure url="https://tbri.com/wp-content/uploads/2026/05/Episode-X-Patrick-C-Hitachi-V1-website.mp3" length="12705428" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Patrick Corcoran, Vice President, Global Head of Marketing and External Relations at Hitachi Digital Services, shares insights on partner marketing, including the benefits of a 360-degree relationship with partners and the biggest challenges in navigating partner relationships. Additionally, Patrick shares insights into the merging of GlobalLogic and Hitachi Digital Services.]]></itunes:summary>
	<itunes:image href="https://tbri.com/wp-content/uploads/2026/05/TBR-Talks-S5E11-Cover.png"></itunes:image>
	<ssp:image>
		<ssp:url>https://tbri.com/wp-content/uploads/2026/05/TBR-Talks-S5E11-Cover.png</ssp:url>
		<ssp:title>Hitachi Digital &#038; GlobalLogic: Combining Ecosystems and Marketing</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:38:07</itunes:duration>
	<itunes:author><![CDATA[Technology Business Research, Inc.]]></itunes:author>	<googleplay:image href="https://tbri.com/wp-content/uploads/2026/05/TBR-Talks-S5E11-Cover.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>AI and the Workforce: Why Augmentation Is Winning Over Automation</title>
	<link>https://tbri.com/podcast/ai-and-the-workforce-why-augmentation-is-winning-over-automation/</link>
	<pubDate>Mon, 11 May 2026 13:12:25 +0000</pubDate>
	<dc:creator><![CDATA[Technology Business Research, Inc.]]></dc:creator>
	<guid isPermaLink="false">https://tbri.com/?post_type=podcast&#038;p=18641</guid>
	<description><![CDATA[Rob Kopel, Partner, AI Leader at PwC Australia, joins host Patrick Heffernan as well as TBR Principal Analyst Bozhidar Hristov and TBR Senior Analyst Alex Demeule to discuss practical delivery of AI solutions to clients. Rob shares his insights into how clients with more mature AI strategies are managing risks associated with adoption as well as where augmentation, rather than automation, makes sense in terms of cost efficiency. ]]></description>
	<itunes:subtitle><![CDATA[Rob Kopel, Partner, AI Leader at PwC Australia, joins host Patrick Heffernan as well as TBR Principal Analyst Bozhidar Hristov and TBR Senior Analyst Alex Demeule to discuss practical delivery of AI solutions to clients. Rob shares his insights into how ]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[AI and the Workforce: Why Augmentation Is Winning Over Automation]]></itunes:title>
	<itunes:episode>10</itunes:episode>
	<itunes:season>5</itunes:season>
	<content:encoded><![CDATA[Rob Kopel, Partner, AI Leader at PwC Australia, joins host Patrick Heffernan as well as TBR Principal Analyst Bozhidar Hristov and TBR Senior Analyst Alex Demeule to discuss practical delivery of AI solutions to clients. Rob shares his insights into how clients with more mature AI strategies are managing risks associated with adoption as well as where augmentation, rather than automation, makes sense in terms of cost efficiency. ]]></content:encoded>
	<enclosure url="https://tbri.com/wp-content/uploads/2026/05/Episode-with-Rob-Kopel-V1-websit.mp3" length="12618440" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Rob Kopel, Partner, AI Leader at PwC Australia, joins host Patrick Heffernan as well as TBR Principal Analyst Bozhidar Hristov and TBR Senior Analyst Alex Demeule to discuss practical delivery of AI solutions to clients. Rob shares his insights into how clients with more mature AI strategies are managing risks associated with adoption as well as where augmentation, rather than automation, makes sense in terms of cost efficiency. ]]></itunes:summary>
	<itunes:image href="https://tbri.com/wp-content/uploads/2026/05/ai-and-the-workforce-why-augmentation-is-winning-over-automation-cover-scaled.jpg"></itunes:image>
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	<itunes:block>no</itunes:block>
	<itunes:duration>00:57:30</itunes:duration>
	<itunes:author><![CDATA[Technology Business Research, Inc.]]></itunes:author>	<googleplay:image href="https://tbri.com/wp-content/uploads/2026/05/ai-and-the-workforce-why-augmentation-is-winning-over-automation-cover-scaled.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>The Playbook for AI Reinvention</title>
	<link>https://tbri.com/podcast/the-playbook-for-ai-reinvention/</link>
	<pubDate>Mon, 04 May 2026 16:43:44 +0000</pubDate>
	<dc:creator><![CDATA[Technology Business Research, Inc.]]></dc:creator>
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	<description><![CDATA[Milan Cooper, head of Product at TWG AI, joins host Patrick Heffernan for a discussion on business process reinvention and implementation of AI-enabled solutions. Milan also discusses the critical role of top-down leadership, particularly starting with the CEO, in successful AI adoption and explains what makes TWG AI’s approach to using AI different from those of peers.]]></description>
	<itunes:subtitle><![CDATA[Milan Cooper, head of Product at TWG AI, joins host Patrick Heffernan for a discussion on business process reinvention and implementation of AI-enabled solutions. Milan also discusses the critical role of top-down leadership, particularly starting with t]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[The Playbook for AI Reinvention]]></itunes:title>
	<itunes:episode>9</itunes:episode>
	<itunes:season>5</itunes:season>
	<content:encoded><![CDATA[Milan Cooper, head of Product at TWG AI, joins host Patrick Heffernan for a discussion on business process reinvention and implementation of AI-enabled solutions. Milan also discusses the critical role of top-down leadership, particularly starting with the CEO, in successful AI adoption and explains what makes TWG AI’s approach to using AI different from those of peers.]]></content:encoded>
	<enclosure url="https://tbri.com/wp-content/uploads/2026/04/Episode-with-Milan-Cooper-TWG-AI-website.mp3" length="54535724" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Milan Cooper, head of Product at TWG AI, joins host Patrick Heffernan for a discussion on business process reinvention and implementation of AI-enabled solutions. Milan also discusses the critical role of top-down leadership, particularly starting with the CEO, in successful AI adoption and explains what makes TWG AI’s approach to using AI different from those of peers.]]></itunes:summary>
	<itunes:image href="https://tbri.com/wp-content/uploads/2026/04/the-playbook-for-ai-reinvention-cover-1-scaled.jpg"></itunes:image>
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		<ssp:title>The Playbook for AI Reinvention</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:45:27</itunes:duration>
	<itunes:author><![CDATA[Technology Business Research, Inc.]]></itunes:author>	<googleplay:image href="https://tbri.com/wp-content/uploads/2026/04/the-playbook-for-ai-reinvention-cover-1-scaled.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Federal IT: AI Adoption, Defense Spending and Projections for the Next 5 Years</title>
	<link>https://tbri.com/podcast/federal-it-ai-adoption-defense-spending-and-projections-for-the-next-5-years/</link>
	<pubDate>Mon, 27 Apr 2026 20:55:36 +0000</pubDate>
	<dc:creator><![CDATA[Technology Business Research, Inc.]]></dc:creator>
	<guid isPermaLink="false">https://tbri.com/?post_type=podcast&#038;p=18592</guid>
	<description><![CDATA[TBR’s federal IT services experts discuss the current state of federal IT services and their projections for the next five years. The pair shares their thoughts on how the adoption and application of AI will impact federal IT companies overall and, subsequently, government spending, and whether a strong presence in the defense sector will become critical to the performance of IT services companies in the civilian sector.]]></description>
	<itunes:subtitle><![CDATA[TBR’s federal IT services experts discuss the current state of federal IT services and their projections for the next five years. The pair shares their thoughts on how the adoption and application of AI will impact federal IT companies overall and, subse]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[Federal IT: AI Adoption, Defense Spending and Projections for the Next 5 Years]]></itunes:title>
	<itunes:episode>8</itunes:episode>
	<itunes:season>5</itunes:season>
	<content:encoded><![CDATA[TBR’s federal IT services experts discuss the current state of federal IT services and their projections for the next five years. The pair shares their thoughts on how the adoption and application of AI will impact federal IT companies overall and, subsequently, government spending, and whether a strong presence in the defense sector will become critical to the performance of IT services companies in the civilian sector.]]></content:encoded>
	<enclosure url="https://tbri.com/wp-content/uploads/2026/04/Episode-6-John-and-James-V2-website.mp3" length="51807212" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[TBR’s federal IT services experts discuss the current state of federal IT services and their projections for the next five years. The pair shares their thoughts on how the adoption and application of AI will impact federal IT companies overall and, subsequently, government spending, and whether a strong presence in the defense sector will become critical to the performance of IT services companies in the civilian sector.]]></itunes:summary>
	<itunes:image href="https://tbri.com/wp-content/uploads/2026/04/federal-it-ai-adoption-defense-spending-and-projections-for-the-next-5-years-cover-scaled.jpg"></itunes:image>
	<ssp:image>
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	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:35:59</itunes:duration>
	<itunes:author><![CDATA[Technology Business Research, Inc.]]></itunes:author>	<googleplay:image href="https://tbri.com/wp-content/uploads/2026/04/federal-it-ai-adoption-defense-spending-and-projections-for-the-next-5-years-cover-scaled.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>The Framework for Successful AI Adoption Within Enterprise</title>
	<link>https://tbri.com/podcast/the-framework-for-successful-ai-adoption-within-enterprise/</link>
	<pubDate>Tue, 21 Apr 2026 21:51:14 +0000</pubDate>
	<dc:creator><![CDATA[Technology Business Research, Inc.]]></dc:creator>
	<guid isPermaLink="false">8e1236a9-484d-506b-939f-525189753ca5</guid>
	<description><![CDATA[Alan Flower, Global Head, AI Labs at HCLTech, discusses why AI represents a true inflection point on par with the internet, cloud and smartphones. Alan shares frontline insights from hundreds of enterprise AI engagements, explaining how organizations are moving beyond experimentation to large-scale deployment focused on productivity, simplification and growth — not just cost-cutting.]]></description>
	<itunes:subtitle><![CDATA[Alan Flower, Global Head, AI Labs at HCLTech, discusses why AI represents a true inflection point on par with the internet, cloud and smartphones. Alan shares frontline insights from hundreds of enterprise AI engagements, explaining how organizations are]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[The Framework for Successful AI Adoption Within Enterprise]]></itunes:title>
	<itunes:episode>7</itunes:episode>
	<itunes:season>5</itunes:season>
	<content:encoded><![CDATA[Alan Flower, Global Head, AI Labs at HCLTech, discusses why AI represents a true inflection point on par with the internet, cloud and smartphones. Alan shares frontline insights from hundreds of enterprise AI engagements, explaining how organizations are moving beyond experimentation to large-scale deployment focused on productivity, simplification and growth — not just cost-cutting.]]></content:encoded>
	<enclosure url="https://tbri.com/wp-content/uploads/2026/04/Episode-7-Alan-Flower-HCLTech-V2-website.mp3" length="42674444" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Alan Flower, Global Head, AI Labs at HCLTech, discusses why AI represents a true inflection point on par with the internet, cloud and smartphones. Alan shares frontline insights from hundreds of enterprise AI engagements, explaining how organizations are moving beyond experimentation to large-scale deployment focused on productivity, simplification and growth — not just cost-cutting.]]></itunes:summary>
	<itunes:image href="https://tbri.com/wp-content/uploads/2026/04/the-framework-for-successful-ai-adoption-within-enterprise-cover-scaled.jpg"></itunes:image>
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	<itunes:block>no</itunes:block>
	<itunes:duration>00:35:34</itunes:duration>
	<itunes:author><![CDATA[Technology Business Research, Inc.]]></itunes:author>	<googleplay:image href="https://tbri.com/wp-content/uploads/2026/04/the-framework-for-successful-ai-adoption-within-enterprise-cover-scaled.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Why AI Is Fundamentally Reshaping Enterprise Operations</title>
	<link>https://tbri.com/podcast/why-ai-is-fundamentally-reshaping-enterprise-operations/</link>
	<pubDate>Mon, 13 Apr 2026 16:51:51 +0000</pubDate>
	<dc:creator><![CDATA[Technology Business Research, Inc.]]></dc:creator>
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	<description><![CDATA[Sid Nair, Cloud Growth lead at Accenture Americas, joins host Patrick Heffernan and TBR Principal Analyst Boz Hristov to discuss why AI is fundamentally reshaping enterprise operations, shifting from a technology initiative to a business-led transformation. They unpack the critical enablers of successful AI adoption — including data readiness, governance, talent and change management — and explore how buyers are navigating complex purchasing decisions across ecosystems of partners and platforms. ]]></description>
	<itunes:subtitle><![CDATA[Sid Nair, Cloud Growth lead at Accenture Americas, joins host Patrick Heffernan and TBR Principal Analyst Boz Hristov to discuss why AI is fundamentally reshaping enterprise operations, shifting from a technology initiative to a business-led transformati]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[Why AI Is Fundamentally Reshaping Enterprise Operations]]></itunes:title>
	<itunes:episode>6</itunes:episode>
	<itunes:season>5</itunes:season>
	<content:encoded><![CDATA[Sid Nair, Cloud Growth lead at Accenture Americas, joins host Patrick Heffernan and TBR Principal Analyst Boz Hristov to discuss why AI is fundamentally reshaping enterprise operations, shifting from a technology initiative to a business-led transformation. They unpack the critical enablers of successful AI adoption — including data readiness, governance, talent and change management — and explore how buyers are navigating complex purchasing decisions across ecosystems of partners and platforms. ]]></content:encoded>
	<enclosure url="https://tbri.com/wp-content/uploads/2026/04/Episode-6-Sid-Nair-V3-website.mp3" length="58639724" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Sid Nair, Cloud Growth lead at Accenture Americas, joins host Patrick Heffernan and TBR Principal Analyst Boz Hristov to discuss why AI is fundamentally reshaping enterprise operations, shifting from a technology initiative to a business-led transformation. They unpack the critical enablers of successful AI adoption — including data readiness, governance, talent and change management — and explore how buyers are navigating complex purchasing decisions across ecosystems of partners and platforms.]]></itunes:summary>
	<itunes:image href="https://tbri.com/wp-content/uploads/2026/04/why-ai-is-fundamentally-reshaping-enterprise-operations-cover-scaled.jpg"></itunes:image>
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		<ssp:title>Why AI Is Fundamentally Reshaping Enterprise Operations</ssp:title>
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	<itunes:author><![CDATA[Technology Business Research, Inc.]]></itunes:author>	<googleplay:image href="https://tbri.com/wp-content/uploads/2026/04/why-ai-is-fundamentally-reshaping-enterprise-operations-cover-scaled.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
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<item>
	<title>Mobile World Congress 2026: AI, Trust and Sovereignty Reshape the Telecom Landscape</title>
	<link>https://tbri.com/podcast/mobile-world-congress-2026-ai-trust-and-sovereignty-reshape-the-telecom-landscape/</link>
	<pubDate>Mon, 06 Apr 2026 20:04:44 +0000</pubDate>
	<dc:creator><![CDATA[Technology Business Research, Inc.]]></dc:creator>
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	<description><![CDATA[TBR Principal Analyst Chris Antlitz shares his top takeaways from Mobile World Congress 2026, including the growing importance of AI, sovereignty and trust in the telecom ecosystem. Chris digs into how telcos are positioning themselves as trusted stewards of data, the early-stage reality of agentic AI, and why sovereignty could emerge as a meaningful revenue opportunity. ]]></description>
	<itunes:subtitle><![CDATA[TBR Principal Analyst Chris Antlitz shares his top takeaways from Mobile World Congress 2026, including the growing importance of AI, sovereignty and trust in the telecom ecosystem. Chris digs into how telcos are positioning themselves as trusted steward]]></itunes:subtitle>
	<itunes:title><![CDATA[Mobile World Congress 2026: AI, Trust and Sovereignty Reshape the Telecom Landscape]]></itunes:title>
	<itunes:episode>5</itunes:episode>
	<itunes:season>5</itunes:season>
	<content:encoded><![CDATA[TBR Principal Analyst Chris Antlitz shares his top takeaways from Mobile World Congress 2026, including the growing importance of AI, sovereignty and trust in the telecom ecosystem. Chris digs into how telcos are positioning themselves as trusted stewards of data, the early-stage reality of agentic AI, and why sovereignty could emerge as a meaningful revenue opportunity. ]]></content:encoded>
	<enclosure url="https://tbri.com/wp-content/uploads/2026/04/Episode-5-Chris-on-MWC-V3.mp3" length="8758124" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[TBR Principal Analyst Chris Antlitz shares his top takeaways from Mobile World Congress 2026, including the growing importance of AI, sovereignty and trust in the telecom ecosystem. Chris digs into how telcos are positioning themselves as trusted stewards of data, the early-stage reality of agentic AI, and why sovereignty could emerge as a meaningful revenue opportunity.]]></itunes:summary>
	<itunes:image href="https://tbri.com/wp-content/uploads/2026/04/mobile-world-congress-2026-ai-trust-and-sovereignty-reshape-the-telecom-landscape-cover-scaled.jpg"></itunes:image>
	<ssp:image>
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		<ssp:title>Mobile World Congress 2026: AI, Trust and Sovereignty Reshape the Telecom Landscape</ssp:title>
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	<itunes:block>no</itunes:block>
	<itunes:duration>00:24:15</itunes:duration>
	<itunes:author><![CDATA[Technology Business Research, Inc.]]></itunes:author>	<googleplay:image href="https://tbri.com/wp-content/uploads/2026/04/mobile-world-congress-2026-ai-trust-and-sovereignty-reshape-the-telecom-landscape-cover-scaled.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>AI Client Use Cases Done Right: Avoiding the Two Biggest Mistakes</title>
	<link>https://tbri.com/podcast/ai-client-use-cases-done-right-avoiding-the-two-biggest-mistakes/</link>
	<pubDate>Mon, 30 Mar 2026 13:47:07 +0000</pubDate>
	<dc:creator><![CDATA[Technology Business Research, Inc.]]></dc:creator>
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	<description><![CDATA[Principal Analyst Boz Hristov joins Patrick to break down key insights from recent analyst events with Fujitsu, Infosys and PwC. They explore what companies are getting right — and wrong — in presenting client use cases, as well as why in-person engagement remains critical for understanding strategy, culture and execution. 
]]></description>
	<itunes:subtitle><![CDATA[Principal Analyst Boz Hristov joins Patrick to break down key insights from recent analyst events with Fujitsu, Infosys and PwC. They explore what companies are getting right — and wrong — in presenting client use cases, as well as why in-person engageme]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[AI Client Use Cases Done Right: Avoiding the Two Biggest Mistakes]]></itunes:title>
	<itunes:episode>4</itunes:episode>
	<itunes:season>5</itunes:season>
	<content:encoded><![CDATA[Principal Analyst Boz Hristov joins Patrick to break down key insights from recent analyst events with Fujitsu, Infosys and PwC. They explore what companies are getting right — and wrong — in presenting client use cases, as well as why in-person engagement remains critical for understanding strategy, culture and execution. 
]]></content:encoded>
	<enclosure url="https://tbri.com/wp-content/uploads/2026/03/Episode-4-Boz-and-Heff-on-recent-website.mp3" length="10649780" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Principal Analyst Boz Hristov joins Patrick to break down key insights from recent analyst events with Fujitsu, Infosys and PwC. They explore what companies are getting right — and wrong — in presenting client use cases, as well as why in-person engagement remains critical for understanding strategy, culture and execution.]]></itunes:summary>
	<itunes:image href="https://tbri.com/wp-content/uploads/2026/03/ai-client-use-cases-done-right-avoiding-the-two-biggest-mistakes-cover-scaled.jpg"></itunes:image>
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		<ssp:title>AI Client Use Cases Done Right: Avoiding the Two Biggest Mistakes</ssp:title>
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	<itunes:block>no</itunes:block>
	<itunes:duration>00:28:20</itunes:duration>
	<itunes:author><![CDATA[Technology Business Research, Inc.]]></itunes:author>	<googleplay:image href="https://tbri.com/wp-content/uploads/2026/03/ai-client-use-cases-done-right-avoiding-the-two-biggest-mistakes-cover-scaled.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
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