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		<title>TBR Talks: Decoding Strategies and Ecosystems of the Globe&#039;s Top Tech Firms</title>
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		<description>Welcome to “TBR Talks: Decoding Strategies &amp; Ecosystems of the Globe’s Top Tech Firms.” Each week TBR Principal Analyst Patrick Heffernan chats with special guests on disruptions in the broad technology ecosystem. Patrick also answers key intelligence questions TBR analysts hear from executives and business unit leaders among top IT professional services firms, IT vendors, and telecom vendors and operators. 

TBR is an independent market, competitive and ecosystem intelligence firm that provides timely and actionable business and financial analyses in formats tailored to clients’ needs. </description>
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		<copyright>Technology Business Research, Inc.</copyright>
		<itunes:subtitle>Decoding Strategies and Ecosystems of the Globe&#039;s Top Tech Firms</itunes:subtitle>
		<itunes:author>Technology Business Research, Inc.</itunes:author>
		<itunes:type>episodic</itunes:type>
		<itunes:summary>Welcome to “TBR Talks: Decoding Strategies &amp; Ecosystems of the Globe’s Top Tech Firms.” Each week TBR Principal Analyst Patrick Heffernan chats with special guests on disruptions in the broad technology ecosystem. Patrick also answers key intelligence questions TBR analysts hear from executives and business unit leaders among top IT professional services firms, IT vendors, and telecom vendors and operators. 

TBR is an independent market, competitive and ecosystem intelligence firm that provides timely and actionable business and financial analyses in formats tailored to clients’ needs. </itunes:summary>
		<itunes:owner>
			<itunes:name>Technology Business Research, Inc.</itunes:name>
			<itunes:email>haley.demers@tbri.com</itunes:email>
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<item>
	<title>Infrastructure Strategies: Measuring Profitability in the Age of AI</title>
	<link>https://tbri.com/podcast/infrastructure-strategies-measuring-profitability-in-the-age-of-ai/</link>
	<pubDate>Fri, 19 Jun 2026 15:39:48 +0000</pubDate>
	<dc:creator><![CDATA[Technology Business Research, Inc.]]></dc:creator>
	<guid isPermaLink="false">https://tbri.com/?post_type=podcast&#038;p=18782</guid>
	<description><![CDATA[Principal Analyst Angela Lambert and Senior Analyst Ben Carbonneau, both of TBR’s IT Infrastructure team, join host Patrick Heffernan for a discussion on how TBR is approaching AI research in the infrastructure sector, including how AI is reshaping the business models of leading infrastructure vendors, including Dell, Hewlett Packard Enterprise, Lenovo and Supermicro.
]]></description>
	<itunes:subtitle><![CDATA[Principal Analyst Angela Lambert and Senior Analyst Ben Carbonneau, both of TBR’s IT Infrastructure team, join host Patrick Heffernan for a discussion on how TBR is approaching AI research in the infrastructure sector, including how AI is reshaping the b]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[Infrastructure Strategies: Measuring Profitability in the Age of AI]]></itunes:title>
	<itunes:episode>16</itunes:episode>
	<itunes:season>5</itunes:season>
	<content:encoded><![CDATA[Principal Analyst Angela Lambert and Senior Analyst Ben Carbonneau, both of TBR’s IT Infrastructure team, join host Patrick Heffernan for a discussion on how TBR is approaching AI research in the infrastructure sector, including how AI is reshaping the business models of leading infrastructure vendors, including Dell, Hewlett Packard Enterprise, Lenovo and Supermicro.
]]></content:encoded>
	<enclosure url="https://tbri.com/wp-content/uploads/2026/06/Episode-16-RAMP-V1.mp3" length="32954720" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Principal Analyst Angela Lambert and Senior Analyst Ben Carbonneau, both of TBR’s IT Infrastructure team, join host Patrick Heffernan for a discussion on how TBR is approaching AI research in the infrastructure sector, including how AI is reshaping the business models of leading infrastructure vendors, including Dell, Hewlett Packard Enterprise, Lenovo and Supermicro.]]></itunes:summary>
	<itunes:image href="https://tbri.com/wp-content/uploads/2026/06/TBR-Talks-S5E16-Website.png"></itunes:image>
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		<ssp:title>Infrastructure Strategies: Measuring Profitability in the Age of AI</ssp:title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>yes</itunes:block>
	<itunes:duration>00:22:52</itunes:duration>
	<itunes:author><![CDATA[Technology Business Research, Inc.]]></itunes:author>	<googleplay:image href="https://tbri.com/wp-content/uploads/2026/06/TBR-Talks-S5E16-Website.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>yes</googleplay:block>
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<item>
	<title>AI Disruption Index: Measuring AI’s Real Impact on Cloud, Software and Telecom Business Models</title>
	<link>https://tbri.com/podcast/ai-disruption-index-measuring-ais-real-impact-on-cloud-software-and-telecom-business-models/</link>
	<pubDate>Wed, 17 Jun 2026 13:34:47 +0000</pubDate>
	<dc:creator><![CDATA[Technology Business Research, Inc.]]></dc:creator>
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	<description><![CDATA[TBR Principal Analyst Allan Krans and TBR Senior Analyst Stephanie Long join host Patrick Heffernan for a discussion on how TBR is measuring the impact of AI in the cloud & software and telecom markets. The discussion examines real-world examples of AI adoption, from automating network infrastructure monitoring and improving software development productivity to redefining workforce efficiency and operational decision making.]]></description>
	<itunes:subtitle><![CDATA[TBR Principal Analyst Allan Krans and TBR Senior Analyst Stephanie Long join host Patrick Heffernan for a discussion on how TBR is measuring the impact of AI in the cloud & software and telecom markets. The discussion examines real-world examples of AI a]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[AI Disruption Index: Measuring AI’s Real Impact on Cloud, Software and Telecom Business Models]]></itunes:title>
	<itunes:episode>15</itunes:episode>
	<itunes:season>5</itunes:season>
	<content:encoded><![CDATA[TBR Principal Analyst Allan Krans and TBR Senior Analyst Stephanie Long join host Patrick Heffernan for a discussion on how TBR is measuring the impact of AI in the cloud & software and telecom markets. The discussion examines real-world examples of AI adoption, from automating network infrastructure monitoring and improving software development productivity to redefining workforce efficiency and operational decision making.]]></content:encoded>
	<enclosure url="https://tbri.com/wp-content/uploads/2026/06/Episode-15-HIRI-cloud-and-telco-V1-website.mp3" length="12516285" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[TBR Principal Analyst Allan Krans and TBR Senior Analyst Stephanie Long join host Patrick Heffernan for a discussion on how TBR is measuring the impact of AI in the cloud & software and telecom markets. The discussion examines real-world examples of AI adoption, from automating network infrastructure monitoring and improving software development productivity to redefining workforce efficiency and operational decision making.]]></itunes:summary>
	<itunes:image href="https://tbri.com/wp-content/uploads/2026/06/TBR-Talks-S5E15-Website.png"></itunes:image>
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		<ssp:title>AI Disruption Index: Measuring AI’s Real Impact on Cloud, Software and Telecom Business Models</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>yes</itunes:block>
	<itunes:duration>00:34:35</itunes:duration>
	<itunes:author><![CDATA[Technology Business Research, Inc.]]></itunes:author>	<googleplay:image href="https://tbri.com/wp-content/uploads/2026/06/TBR-Talks-S5E15-Website.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>yes</googleplay:block>
</item>

<item>
	<title>The AI Impact: Measuring Productivity, Profitability &#038; Business Model Change</title>
	<link>https://tbri.com/podcast/the-ai-impact-measuring-productivity-profitability-business-model-change/</link>
	<pubDate>Wed, 17 Jun 2026 12:07:11 +0000</pubDate>
	<dc:creator><![CDATA[Technology Business Research, Inc.]]></dc:creator>
	<guid isPermaLink="false">https://tbri.com/?post_type=podcast&#038;p=18758</guid>
	<description><![CDATA[TBR President Chris Foster joins host Patrick Heffernan and Principal Analyst Bozhidar Hristov to discuss how TBR is tackling defining and measuring AI investments in the ever-evolving market. The trio looks at AI maturity and its impact on the broader technology ecosystem. They also introduce the latest in qualitative and quantitative benchmarking and analysis, TBR’s ©Human Intensity Reduction Index, also known as HIRI, a direct measure of the impact of a company’s AI, human capital, automation, utilization, offshore leverage and delivery model evolution on their operating margin. ]]></description>
	<itunes:subtitle><![CDATA[TBR President Chris Foster joins host Patrick Heffernan and Principal Analyst Bozhidar Hristov to discuss how TBR is tackling defining and measuring AI investments in the ever-evolving market. The trio looks at AI maturity and its impact on the broader t]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[The AI Impact: Measuring Productivity, Profitability & Business Model Change]]></itunes:title>
	<itunes:episode>14</itunes:episode>
	<itunes:season>5</itunes:season>
	<content:encoded><![CDATA[TBR President Chris Foster joins host Patrick Heffernan and Principal Analyst Bozhidar Hristov to discuss how TBR is tackling defining and measuring AI investments in the ever-evolving market. The trio looks at AI maturity and its impact on the broader technology ecosystem. They also introduce the latest in qualitative and quantitative benchmarking and analysis, TBR’s ©Human Intensity Reduction Index, also known as HIRI, a direct measure of the impact of a company’s AI, human capital, automation, utilization, offshore leverage and delivery model evolution on their operating margin. ]]></content:encoded>
	<enclosure url="https://tbri.com/wp-content/uploads/2026/06/Episode-X-HIRI-V1-website.mp3" length="9727509" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[TBR President Chris Foster joins host Patrick Heffernan and Principal Analyst Bozhidar Hristov to discuss how TBR is tackling defining and measuring AI investments in the ever-evolving market. The trio looks at AI maturity and its impact on the broader technology ecosystem. They also introduce the latest in qualitative and quantitative benchmarking and analysis, TBR’s ©Human Intensity Reduction Index, also known as HIRI, a direct measure of the impact of a company’s AI, human capital, automation, utilization, offshore leverage and delivery model evolution on their operating margin.]]></itunes:summary>
	<itunes:image href="https://tbri.com/wp-content/uploads/2026/06/TBR-Talks-S5E14-Website.png"></itunes:image>
	<ssp:image>
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		<ssp:title>The AI Impact: Measuring Productivity, Profitability &#038; Business Model Change</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>yes</itunes:block>
	<itunes:duration>00:28:20</itunes:duration>
	<itunes:author><![CDATA[Technology Business Research, Inc.]]></itunes:author>	<googleplay:image href="https://tbri.com/wp-content/uploads/2026/06/TBR-Talks-S5E14-Website.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>yes</googleplay:block>
</item>

<item>
	<title>The Future of Consulting Services: AI, Fixed Pricing and Managed Services</title>
	<link>https://tbri.com/podcast/the-future-of-consulting-services-ai-fixed-pricing-and-managed-services/</link>
	<pubDate>Mon, 01 Jun 2026 15:07:52 +0000</pubDate>
	<dc:creator><![CDATA[Technology Business Research, Inc.]]></dc:creator>
	<guid isPermaLink="false">https://tbri.com/?post_type=podcast&#038;p=18717</guid>
	<description><![CDATA[TBR Senior Analyst Kelly Lesiczka shares insights into the shift being seen around outcome-driven engagements, how the personas and buyers of these consultancies will evolve over the next five years, and the divergence of SI-focused players and consulting-focused players.]]></description>
	<itunes:subtitle><![CDATA[TBR Senior Analyst Kelly Lesiczka shares insights into the shift being seen around outcome-driven engagements, how the personas and buyers of these consultancies will evolve over the next five years, and the divergence of SI-focused players and consultin]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[The Future of Consulting Services: AI, Fixed Pricing and Managed Services]]></itunes:title>
	<itunes:episode>13</itunes:episode>
	<itunes:season>5</itunes:season>
	<content:encoded><![CDATA[TBR Senior Analyst Kelly Lesiczka shares insights into the shift being seen around outcome-driven engagements, how the personas and buyers of these consultancies will evolve over the next five years, and the divergence of SI-focused players and consulting-focused players.]]></content:encoded>
	<enclosure url="https://tbri.com/wp-content/uploads/2026/06/Episode-13-Kelly-V1-website.mp3" length="6607485" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[TBR Senior Analyst Kelly Lesiczka shares insights into the shift being seen around outcome-driven engagements, how the personas and buyers of these consultancies will evolve over the next five years, and the divergence of SI-focused players and consulting-focused players.]]></itunes:summary>
	<itunes:image href="https://tbri.com/wp-content/uploads/2026/06/TBR-Talks-S5E13-Promo.png"></itunes:image>
	<ssp:image>
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		<ssp:title>The Future of Consulting Services: AI, Fixed Pricing and Managed Services</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>yes</itunes:block>
	<itunes:duration>00:18:46</itunes:duration>
	<itunes:author><![CDATA[Technology Business Research, Inc.]]></itunes:author>	<googleplay:image href="https://tbri.com/wp-content/uploads/2026/06/TBR-Talks-S5E13-Promo.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>yes</googleplay:block>
</item>

<item>
	<title>IT Services Market Forecast: The Levers to Pull to Accelerate Growth</title>
	<link>https://tbri.com/podcast/it-services-market-forecast-the-levers-to-pull-to-accelerate-growth/</link>
	<pubDate>Tue, 26 May 2026 13:26:04 +0000</pubDate>
	<dc:creator><![CDATA[Technology Business Research, Inc.]]></dc:creator>
	<guid isPermaLink="false">https://tbri.com/?post_type=podcast&#038;p=18690</guid>
	<description><![CDATA[Patrick Corcoran, Vice President, Global Head of Marketing and External Relations at Hitachi Digital Services, shares insights on partner marketing, including the benefits of a 360-degree relationship with partners and the biggest challenges in navigating partner relationships. Additionally, Patrick shares insights into the merging of GlobalLogic and Hitachi Digital Services. ]]></description>
	<itunes:subtitle><![CDATA[Patrick Corcoran, Vice President, Global Head of Marketing and External Relations at Hitachi Digital Services, shares insights on partner marketing, including the benefits of a 360-degree relationship with partners and the biggest challenges in navigatin]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[IT Services Market Forecast: The Levers to Pull to Accelerate Growth]]></itunes:title>
	<itunes:episode>12</itunes:episode>
	<itunes:season>5</itunes:season>
	<content:encoded><![CDATA[Patrick Corcoran, Vice President, Global Head of Marketing and External Relations at Hitachi Digital Services, shares insights on partner marketing, including the benefits of a 360-degree relationship with partners and the biggest challenges in navigating partner relationships. Additionally, Patrick shares insights into the merging of GlobalLogic and Hitachi Digital Services. ]]></content:encoded>
	<enclosure url="https://tbri.com/wp-content/uploads/2026/05/Episode-X-Elitsa-and-Jill-V1.mp3" length="39918284" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Patrick Corcoran, Vice President, Global Head of Marketing and External Relations at Hitachi Digital Services, shares insights on partner marketing, including the benefits of a 360-degree relationship with partners and the biggest challenges in navigating partner relationships. Additionally, Patrick shares insights into the merging of GlobalLogic and Hitachi Digital Services.]]></itunes:summary>
	<itunes:image href="https://tbri.com/wp-content/uploads/2026/05/TBR-Talks-S5E12-Cover-Image.png"></itunes:image>
	<ssp:image>
		<ssp:url>https://tbri.com/wp-content/uploads/2026/05/TBR-Talks-S5E12-Cover-Image.png</ssp:url>
		<ssp:title>IT Services Market Forecast: The Levers to Pull to Accelerate Growth</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>yes</itunes:block>
	<itunes:duration>00:27:41</itunes:duration>
	<itunes:author><![CDATA[Technology Business Research, Inc.]]></itunes:author>	<googleplay:image href="https://tbri.com/wp-content/uploads/2026/05/TBR-Talks-S5E12-Cover-Image.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>yes</googleplay:block>
</item>

<item>
	<title>Hitachi Digital &#038; GlobalLogic: Combining Ecosystems and Marketing</title>
	<link>https://tbri.com/podcast/hitachi-digital-globallogic-combining-ecosystems-and-marketing/</link>
	<pubDate>Tue, 19 May 2026 20:46:08 +0000</pubDate>
	<dc:creator><![CDATA[Technology Business Research, Inc.]]></dc:creator>
	<guid isPermaLink="false">5fbfe5b1-0d19-5dcc-9025-23eec6407864</guid>
	<description><![CDATA[Patrick Corcoran, Vice President, Global Head of Marketing and External Relations at Hitachi Digital Services, shares insights on partner marketing, including the benefits of a 360-degree relationship with partners and the biggest challenges in navigating partner relationships. Additionally, Patrick shares insights into the merging of GlobalLogic and Hitachi Digital Services. ]]></description>
	<itunes:subtitle><![CDATA[Patrick Corcoran, Vice President, Global Head of Marketing and External Relations at Hitachi Digital Services, shares insights on partner marketing, including the benefits of a 360-degree relationship with partners and the biggest challenges in navigatin]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[Hitachi Digital & GlobalLogic: Combining Ecosystems and Marketing]]></itunes:title>
	<itunes:episode>11</itunes:episode>
	<itunes:season>5</itunes:season>
	<content:encoded><![CDATA[Patrick Corcoran, Vice President, Global Head of Marketing and External Relations at Hitachi Digital Services, shares insights on partner marketing, including the benefits of a 360-degree relationship with partners and the biggest challenges in navigating partner relationships. Additionally, Patrick shares insights into the merging of GlobalLogic and Hitachi Digital Services. ]]></content:encoded>
	<enclosure url="https://tbri.com/wp-content/uploads/2026/05/Episode-X-Patrick-C-Hitachi-V1-website.mp3" length="12705428" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Patrick Corcoran, Vice President, Global Head of Marketing and External Relations at Hitachi Digital Services, shares insights on partner marketing, including the benefits of a 360-degree relationship with partners and the biggest challenges in navigating partner relationships. Additionally, Patrick shares insights into the merging of GlobalLogic and Hitachi Digital Services.]]></itunes:summary>
	<itunes:image href="https://tbri.com/wp-content/uploads/2026/05/TBR-Talks-S5E11-Cover.png"></itunes:image>
	<ssp:image>
		<ssp:url>https://tbri.com/wp-content/uploads/2026/05/TBR-Talks-S5E11-Cover.png</ssp:url>
		<ssp:title>Hitachi Digital &#038; GlobalLogic: Combining Ecosystems and Marketing</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:38:07</itunes:duration>
	<itunes:author><![CDATA[Technology Business Research, Inc.]]></itunes:author>	<googleplay:image href="https://tbri.com/wp-content/uploads/2026/05/TBR-Talks-S5E11-Cover.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>AI and the Workforce: Why Augmentation Is Winning Over Automation</title>
	<link>https://tbri.com/podcast/ai-and-the-workforce-why-augmentation-is-winning-over-automation/</link>
	<pubDate>Mon, 11 May 2026 13:12:25 +0000</pubDate>
	<dc:creator><![CDATA[Technology Business Research, Inc.]]></dc:creator>
	<guid isPermaLink="false">https://tbri.com/?post_type=podcast&#038;p=18641</guid>
	<description><![CDATA[Rob Kopel, Partner, AI Leader at PwC Australia, joins host Patrick Heffernan as well as TBR Principal Analyst Bozhidar Hristov and TBR Senior Analyst Alex Demeule to discuss practical delivery of AI solutions to clients. Rob shares his insights into how clients with more mature AI strategies are managing risks associated with adoption as well as where augmentation, rather than automation, makes sense in terms of cost efficiency. ]]></description>
	<itunes:subtitle><![CDATA[Rob Kopel, Partner, AI Leader at PwC Australia, joins host Patrick Heffernan as well as TBR Principal Analyst Bozhidar Hristov and TBR Senior Analyst Alex Demeule to discuss practical delivery of AI solutions to clients. Rob shares his insights into how ]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[AI and the Workforce: Why Augmentation Is Winning Over Automation]]></itunes:title>
	<itunes:episode>10</itunes:episode>
	<itunes:season>5</itunes:season>
	<content:encoded><![CDATA[Rob Kopel, Partner, AI Leader at PwC Australia, joins host Patrick Heffernan as well as TBR Principal Analyst Bozhidar Hristov and TBR Senior Analyst Alex Demeule to discuss practical delivery of AI solutions to clients. Rob shares his insights into how clients with more mature AI strategies are managing risks associated with adoption as well as where augmentation, rather than automation, makes sense in terms of cost efficiency. ]]></content:encoded>
	<enclosure url="https://tbri.com/wp-content/uploads/2026/05/Episode-with-Rob-Kopel-V1-websit.mp3" length="12618440" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Rob Kopel, Partner, AI Leader at PwC Australia, joins host Patrick Heffernan as well as TBR Principal Analyst Bozhidar Hristov and TBR Senior Analyst Alex Demeule to discuss practical delivery of AI solutions to clients. Rob shares his insights into how clients with more mature AI strategies are managing risks associated with adoption as well as where augmentation, rather than automation, makes sense in terms of cost efficiency. ]]></itunes:summary>
	<itunes:image href="https://tbri.com/wp-content/uploads/2026/05/ai-and-the-workforce-why-augmentation-is-winning-over-automation-cover-scaled.jpg"></itunes:image>
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		<ssp:title>AI and the Workforce: Why Augmentation Is Winning Over Automation</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:57:30</itunes:duration>
	<itunes:author><![CDATA[Technology Business Research, Inc.]]></itunes:author>	<googleplay:image href="https://tbri.com/wp-content/uploads/2026/05/ai-and-the-workforce-why-augmentation-is-winning-over-automation-cover-scaled.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>The Playbook for AI Reinvention</title>
	<link>https://tbri.com/podcast/the-playbook-for-ai-reinvention/</link>
	<pubDate>Mon, 04 May 2026 16:43:44 +0000</pubDate>
	<dc:creator><![CDATA[Technology Business Research, Inc.]]></dc:creator>
	<guid isPermaLink="false">f1ffc0fd-48ac-55d6-a822-f5d41a9046c3</guid>
	<description><![CDATA[Milan Cooper, head of Product at TWG AI, joins host Patrick Heffernan for a discussion on business process reinvention and implementation of AI-enabled solutions. Milan also discusses the critical role of top-down leadership, particularly starting with the CEO, in successful AI adoption and explains what makes TWG AI’s approach to using AI different from those of peers.]]></description>
	<itunes:subtitle><![CDATA[Milan Cooper, head of Product at TWG AI, joins host Patrick Heffernan for a discussion on business process reinvention and implementation of AI-enabled solutions. Milan also discusses the critical role of top-down leadership, particularly starting with t]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[The Playbook for AI Reinvention]]></itunes:title>
	<itunes:episode>9</itunes:episode>
	<itunes:season>5</itunes:season>
	<content:encoded><![CDATA[Milan Cooper, head of Product at TWG AI, joins host Patrick Heffernan for a discussion on business process reinvention and implementation of AI-enabled solutions. Milan also discusses the critical role of top-down leadership, particularly starting with the CEO, in successful AI adoption and explains what makes TWG AI’s approach to using AI different from those of peers.]]></content:encoded>
	<enclosure url="https://tbri.com/wp-content/uploads/2026/04/Episode-with-Milan-Cooper-TWG-AI-website.mp3" length="54535724" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Milan Cooper, head of Product at TWG AI, joins host Patrick Heffernan for a discussion on business process reinvention and implementation of AI-enabled solutions. Milan also discusses the critical role of top-down leadership, particularly starting with the CEO, in successful AI adoption and explains what makes TWG AI’s approach to using AI different from those of peers.]]></itunes:summary>
	<itunes:image href="https://tbri.com/wp-content/uploads/2026/04/the-playbook-for-ai-reinvention-cover-1-scaled.jpg"></itunes:image>
	<ssp:image>
		<ssp:url>https://tbri.com/wp-content/uploads/2026/04/the-playbook-for-ai-reinvention-cover-1-scaled.jpg</ssp:url>
		<ssp:title>The Playbook for AI Reinvention</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:45:27</itunes:duration>
	<itunes:author><![CDATA[Technology Business Research, Inc.]]></itunes:author>	<googleplay:image href="https://tbri.com/wp-content/uploads/2026/04/the-playbook-for-ai-reinvention-cover-1-scaled.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Federal IT: AI Adoption, Defense Spending and Projections for the Next 5 Years</title>
	<link>https://tbri.com/podcast/federal-it-ai-adoption-defense-spending-and-projections-for-the-next-5-years/</link>
	<pubDate>Mon, 27 Apr 2026 20:55:36 +0000</pubDate>
	<dc:creator><![CDATA[Technology Business Research, Inc.]]></dc:creator>
	<guid isPermaLink="false">https://tbri.com/?post_type=podcast&#038;p=18592</guid>
	<description><![CDATA[TBR’s federal IT services experts discuss the current state of federal IT services and their projections for the next five years. The pair shares their thoughts on how the adoption and application of AI will impact federal IT companies overall and, subsequently, government spending, and whether a strong presence in the defense sector will become critical to the performance of IT services companies in the civilian sector.]]></description>
	<itunes:subtitle><![CDATA[TBR’s federal IT services experts discuss the current state of federal IT services and their projections for the next five years. The pair shares their thoughts on how the adoption and application of AI will impact federal IT companies overall and, subse]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[Federal IT: AI Adoption, Defense Spending and Projections for the Next 5 Years]]></itunes:title>
	<itunes:episode>8</itunes:episode>
	<itunes:season>5</itunes:season>
	<content:encoded><![CDATA[TBR’s federal IT services experts discuss the current state of federal IT services and their projections for the next five years. The pair shares their thoughts on how the adoption and application of AI will impact federal IT companies overall and, subsequently, government spending, and whether a strong presence in the defense sector will become critical to the performance of IT services companies in the civilian sector.]]></content:encoded>
	<enclosure url="https://tbri.com/wp-content/uploads/2026/04/Episode-6-John-and-James-V2-website.mp3" length="51807212" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[TBR’s federal IT services experts discuss the current state of federal IT services and their projections for the next five years. The pair shares their thoughts on how the adoption and application of AI will impact federal IT companies overall and, subsequently, government spending, and whether a strong presence in the defense sector will become critical to the performance of IT services companies in the civilian sector.]]></itunes:summary>
	<itunes:image href="https://tbri.com/wp-content/uploads/2026/04/federal-it-ai-adoption-defense-spending-and-projections-for-the-next-5-years-cover-scaled.jpg"></itunes:image>
	<ssp:image>
		<ssp:url>https://tbri.com/wp-content/uploads/2026/04/federal-it-ai-adoption-defense-spending-and-projections-for-the-next-5-years-cover-scaled.jpg</ssp:url>
		<ssp:title>Federal IT: AI Adoption, Defense Spending and Projections for the Next 5 Years</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:35:59</itunes:duration>
	<itunes:author><![CDATA[Technology Business Research, Inc.]]></itunes:author>	<googleplay:image href="https://tbri.com/wp-content/uploads/2026/04/federal-it-ai-adoption-defense-spending-and-projections-for-the-next-5-years-cover-scaled.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>The Framework for Successful AI Adoption Within Enterprise</title>
	<link>https://tbri.com/podcast/the-framework-for-successful-ai-adoption-within-enterprise/</link>
	<pubDate>Tue, 21 Apr 2026 21:51:14 +0000</pubDate>
	<dc:creator><![CDATA[Technology Business Research, Inc.]]></dc:creator>
	<guid isPermaLink="false">8e1236a9-484d-506b-939f-525189753ca5</guid>
	<description><![CDATA[Alan Flower, Global Head, AI Labs at HCLTech, discusses why AI represents a true inflection point on par with the internet, cloud and smartphones. Alan shares frontline insights from hundreds of enterprise AI engagements, explaining how organizations are moving beyond experimentation to large-scale deployment focused on productivity, simplification and growth — not just cost-cutting.]]></description>
	<itunes:subtitle><![CDATA[Alan Flower, Global Head, AI Labs at HCLTech, discusses why AI represents a true inflection point on par with the internet, cloud and smartphones. Alan shares frontline insights from hundreds of enterprise AI engagements, explaining how organizations are]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[The Framework for Successful AI Adoption Within Enterprise]]></itunes:title>
	<itunes:episode>7</itunes:episode>
	<itunes:season>5</itunes:season>
	<content:encoded><![CDATA[Alan Flower, Global Head, AI Labs at HCLTech, discusses why AI represents a true inflection point on par with the internet, cloud and smartphones. Alan shares frontline insights from hundreds of enterprise AI engagements, explaining how organizations are moving beyond experimentation to large-scale deployment focused on productivity, simplification and growth — not just cost-cutting.]]></content:encoded>
	<enclosure url="https://tbri.com/wp-content/uploads/2026/04/Episode-7-Alan-Flower-HCLTech-V2-website.mp3" length="42674444" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Alan Flower, Global Head, AI Labs at HCLTech, discusses why AI represents a true inflection point on par with the internet, cloud and smartphones. Alan shares frontline insights from hundreds of enterprise AI engagements, explaining how organizations are moving beyond experimentation to large-scale deployment focused on productivity, simplification and growth — not just cost-cutting.]]></itunes:summary>
	<itunes:image href="https://tbri.com/wp-content/uploads/2026/04/the-framework-for-successful-ai-adoption-within-enterprise-cover-scaled.jpg"></itunes:image>
	<ssp:image>
		<ssp:url>https://tbri.com/wp-content/uploads/2026/04/the-framework-for-successful-ai-adoption-within-enterprise-cover-scaled.jpg</ssp:url>
		<ssp:title>The Framework for Successful AI Adoption Within Enterprise</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:35:34</itunes:duration>
	<itunes:author><![CDATA[Technology Business Research, Inc.]]></itunes:author>	<googleplay:image href="https://tbri.com/wp-content/uploads/2026/04/the-framework-for-successful-ai-adoption-within-enterprise-cover-scaled.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>
	</channel>
</rss>
