Factors impacting wireless subscriber growth: Insights from TBR’s 4Q17 U.S. & Canada Mobile Operator Benchmark

Insights from TBR’s 4Q17 U.S. & Canada Mobile Operator Benchmark

All Tier 1 U.S. carriers, with the exception of Sprint, reduced postpaid phone churn in 4Q17, which was largely attributed to customers’ increased satisfaction with their network coverage and accelerated data speeds enabled by LTE-Advanced technologies. Mobile video bundles are also helping to reduce churn as AT&T (HBO Now), Sprint (Hulu) and T-Mobile (Netflix) now provide free over-the-top video subscriptions to their unlimited data customers, which serves as an added incentive to retain customers. — Analyst Steve Vachon, TBR’s 4Q17 U.S. & Canada Mobile Operator Benchmark

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