Amid a consolidating market, vendors adopt creative initiatives to fight for mission-critical cloud workloads

Public cloud growth leaders While Amazon Web Services (AWS) continues to dominate the public cloud IaaS market, its rivals continue to expand in the space and even collaborate to take market share. Microsoft and Oracle added a new data center interconnection in Amsterdam, deepening the ties between the vendors as they enable customers to run […]

SAP enhances its best-of-suite strategy with core apps running on HANA and improved industry approach

COVID-19 impacts highlight the value of SAP’s existing portfolio and road map Before SAP CEO Christian Klein took the virtual stage for SAPPHIRE NOW 2020’s keynote, Chief Marketing Officer Alicia Tillman spoke with the company’s regional leaders for EMEA, APJ and the Americas. Across geographies, there was consistency in customer sentiment, particularly around the benefits […]

Cloud vendors expand their go-to-market tool kits

Customers’ desire for choice and flexibility coupled with complex market dynamics are shifting the cloud landscape, forcing vendors to adopt technology-neutral approaches through partnerships and targeted acquisitions. Join Allan Krans, Nicole Catchpole, Jack McElwee and Catie Merrill Sept. 16 for a discussion on how vendor go-to-market strategies are evolving and becoming increasingly creative in the […]

The long view: Which post-pandemic trends will shape the world in 2030?

The global COVID-19 pandemic revealed stark weaknesses across the entire technology ecosystem, including supply chains, regulatory environments and emerging technologies. Responses by cloud and software vendors, consultancies, and IT services vendors showed both their immediate operational needs — and opportunities — and the trends TBR believes will persist long-term in the post-pandemic world. Innovation continues, […]

Vendors with hybrid strategies gain revenue opportunity

Hybrid-influenced vendors are benefiting from instituting a vendor-agnostic approach, working with third-party vendors that offer cloud management tools and services. TBR expects IBM’s position in the hybrid market has been greatly strengthened since the company obtained a powerful integration layer for hybrid multicloud environments through the acquisition of Red Hat. However, other vendors like Microsoft, […]

Trailing vendors collaborate to better compete against market leaders, which are expanding globally

Public Cloud Market Summary Amazon Web Services (AWS) and Microsoft remain leaders in public cloud, but their cloud strategies are extending well beyond the segment as they also enable hybrid environments with internal hybrid cloud offerings such as Azure and Azure Stack that entice enterprises with latency-sensitive or regulated workloads to leverage cloud environments. Microsoft […]

Zoom videoconferencing booms amid COVID-19, but Microsoft and Google will win with broader SaaS

Zoom’s rapid adoption highlights security concerns; Microsoft and Google are better positioned Microsoft (Nasdaq: MSFT) and Google (Nasdaq: GOOGL) were relatively well prepared for the unexpected demand for videoconferencing, with global data centers and strong security measures in place, while Zoom’s security was not ready for the same scaling. There have been numerous reports of […]

IaaS and PaaS leaders maintain their current positions in the public cloud market but face mounting competition

Coopetition is growing among vendors to outcompete leaders in the public cloud market, and customers have responded positively by integrating multivendor environments. TBR expects this coopetition will enable multiline vendors to attain notable growth, but likely not until roughly 3Q20, after the COVID-19 pandemic abates, as enterprises manage remote workforces rather than undergo vast integrations. […]