Cloud vendors expand their go-to-market tool kits

Customers’ desire for choice and flexibility coupled with complex market dynamics are shifting the cloud landscape, forcing vendors to adopt technology-neutral approaches through partnerships and targeted acquisitions. Join Allan Krans, Nicole Catchpole, Jack McElwee and Catie Merrill Sept. 16 for a discussion on how vendor go-to-market strategies are evolving and becoming increasingly creative in the […]

The long view: Which post-pandemic trends will shape the world in 2030?

The global COVID-19 pandemic revealed stark weaknesses across the entire technology ecosystem, including supply chains, regulatory environments and emerging technologies. Responses by cloud and software vendors, consultancies, and IT services vendors showed both their immediate operational needs — and opportunities — and the trends TBR believes will persist long-term in the post-pandemic world. Innovation continues, […]

Vendors with hybrid strategies gain revenue opportunity

Hybrid-influenced vendors are benefiting from instituting a vendor-agnostic approach, working with third-party vendors that offer cloud management tools and services. TBR expects IBM’s position in the hybrid market has been greatly strengthened since the company obtained a powerful integration layer for hybrid multicloud environments through the acquisition of Red Hat. However, other vendors like Microsoft, […]

Trailing vendors collaborate to better compete against market leaders, which are expanding globally

Public Cloud Market Summary Amazon Web Services (AWS) and Microsoft remain leaders in public cloud, but their cloud strategies are extending well beyond the segment as they also enable hybrid environments with internal hybrid cloud offerings such as Azure and Azure Stack that entice enterprises with latency-sensitive or regulated workloads to leverage cloud environments. Microsoft […]

Zoom videoconferencing booms amid COVID-19, but Microsoft and Google will win with broader SaaS

Zoom’s rapid adoption highlights security concerns; Microsoft and Google are better positioned Microsoft (Nasdaq: MSFT) and Google (Nasdaq: GOOGL) were relatively well prepared for the unexpected demand for videoconferencing, with global data centers and strong security measures in place, while Zoom’s security was not ready for the same scaling. There have been numerous reports of […]

IaaS and PaaS leaders maintain their current positions in the public cloud market but face mounting competition

Coopetition is growing among vendors to outcompete leaders in the public cloud market, and customers have responded positively by integrating multivendor environments. TBR expects this coopetition will enable multiline vendors to attain notable growth, but likely not until roughly 3Q20, after the COVID-19 pandemic abates, as enterprises manage remote workforces rather than undergo vast integrations. […]

Cloud is becoming higher touch

Join Allan Krans, Nicole Catchpole, Jack McElwee and Catie Merrill to learn about how cloud initially promised simplicity for customers, but has matured to offer much the opposite. Shifting use cases, emerging technologies and a diverse mix of IT delivery methods are challenging customer skill sets and resources. Customers need more assistance at each step […]

The federal IT services market remains highly favorable in growth for technology contractors in 2020

Defense, intelligence and civilian agencies are accelerating modernization efforts in 2020. M&A activity in the market will also remain at a brisk pace. “Leidos released its 4Q19 and 2019 fiscal results on Feb. 18, posting 4Q19 revenue growth of 11.6% year-to-year to $2.95 billion on the back of strong bookings and backlog growth throughout 2019 as […]

While upselling Zoho One and maintaining focus on SMBs, Zoho taps into enterprises as its portfolio matures

Zoho integrates enterprise capabilities into Zoho One and pushes upmarket While new enterprise customers are more likely to utilize apps from multiple vendors, Zoho has been successfully upselling Zoho One to customers, such as IIFL, that start with smaller product suites like CRM Plus. Zoho One includes Zoho’s bundled offerings for CRM, finance, human resources, […]