Partner Effectiveness

In this evolving global economy, vendors need to partner to expand their opportunities, revenues and solutions, but selecting a partner is inherently risky. Committing to the wrong partner or in the wrong way can be disastrous, and once enmeshed it can be difficult to disengage. Technology Business Research is pioneering research into business, vendor and technology ecosystems, geared toward helping clients optimize partner investments and programs to accelerate a mutually beneficial engagement. This research will guide investment decisions in a partner program, determine how to structure the benefits and support a partner firm will get, highlight how these decisions differ across partner categories, and explore what revenue comes from each of these disparate models.

This information constructs the foundation for a lucrative and amicable partner ecosystem.