Comparing apples to apples is easy, but comparing apples to oranges is impossible. Technology providers create portfolios and go-to-market strategies that cannot be easily compared. To compete effectively, bridging this gap and creating accurate comparisons is mission critical. A core Technology Business Research competency is disaggregating corporate "apples and oranges" to analyze lines of business using deeper, proprietary methodologies and creating a standard view across multiple lines of business. By leveraging our strength in financial modeling, portfolio analysis, go-to-market strategy and corporate SWOT analysis, we create an "apples-to-apples" micro view into business line performance and offer an accurate picture of how vendors stack up against each other.