TBR in the Media

Trends in MarTech: Enterprise transformation requires integrated effort Read more at http://wraltech

In lessons learned from attending the MarTech conference for marketing executives, Technology Business Research Analysts shares lessons learned...

DXC buys one business, exits another

The new $4.3 billion company is expected to launch by the end of March 2018, subject to regulatory and other approvals, according to DXC Technology. Technology Business Research Inc. (TBR), a market analyst firm in Hampton, N.H., said the consolidation will create a pure-play services vendor that "stacks up against the Tier 1 government services providers" in terms of revenue.

How will DXC-Vencore-KeyPoint combo attack the market?

In particular, the potential “cultural mismatch” of DXC’s civilian-heavy enterprise IT business with Vencore’s higher-end technology services portfolio in national security and science agencies puts the new company at a “strategic crossroads,” Technology Business Research public sector IT analyst Joey Cresta wrote in an analysis report Thursday.

SAP Data Hub: We want to manage all your data

By ALLAN KRANS, Technology Business Research

Criteo Commerce Marketing Ecosystem Empowers Retailers and Brands to Forge a Path to a Collaborative

"The blurring of traditional and digital worlds is disrupting the retail industry's business model. Understanding consumer purchasing behavior is increasingly challenging given media fragmentation and multi-device usage. Forward-thinking brands and retailers that embrace a collaborative approach to data sharing will be best-positioned to add value during the consideration process," said Seth Ulinski, Senior Analyst at Technology Business Research, Inc. "This mindset paves the way for marketers and publishers to create relevant and engaging experiences for consumers - which should ultimately lift consideration and commerce opportunities."

Open source NFV/SDN disrupting vendor-operator relationships: TBR

“Tier 1 operator adopters are looking more to the open-source community for answers about how to scale up NFV and SDN,” TBR telecom analyst Patrick Filkins said. “These decisions remain challenging, though, as moving to open source requires investment in new skill sets, a step many operators outside the Tier 1 community are ill-equipped to undertake.”

http://www.prnewswire.com/news-releases/criteo-commerce-marketing-ecosystem-empowers-retailers-and-b

"The blurring of traditional and digital worlds is disrupting the retail industry's business model. Understanding consumer purchasing behavior is increasingly challenging given media fragmentation and multi-device usage. Forward-thinking brands and retailers that embrace a collaborative approach to data sharing will be best-positioned to add value during the consideration process," said Seth Ulinski, Senior Analyst at Technology Business Research, Inc. "This mindset paves the way for marketers and publishers to create relevant and engaging experiences for consumers - which should ultimately lift consideration and commerce opportunities."

Criteo Commerce Marketing Ecosystem Empowers Retailers And Brands To Forge A Path

"The blurring of traditional and digital worlds is disrupting the retail industry's business model. Understanding consumer purchasing behavior is increasingly challenging given media fragmentation and multi-device usage. Forward-thinking brands and retailers that embrace a collaborative approach to data sharing will be best-positioned to add value during the consideration process," said Seth Ulinski, Senior Analyst at Technology Business Research, Inc. "This mindset paves the way for marketers and publishers to create relevant and engaging experiences for consumers - which should ultimately lift consideration and commerce opportunities."

Oracle shows it's going all in for Internet of Things

By JOHN SPOONER, Technology Business Research

Oracle's variety of IoT services continues to expand

Oracle continues to expand its offerings for Internet of Things services as Technology Business Research Analyst John Spooner explains in the second of a two-part report...

Simplifying the Advanced Analytics Discussion (DL/ML/RL/AI)

From the TBR report “The Impending Digital Dust Bowl: Mitigation, Survival and Interdependence” written by Geoff Woollacott, Senior Strategy Consultant and Principal Analyst, and Patrick Heffernan, Practice Manager & Principal Analyst, we get the following terrifying assessment:

“We are, in essence, creating a Digital Dust Bowl of displaced manufacturing, clerical and middle- management workers whose jobs will be replaced by automated machines and different methods of establishing trust in a wide range of economic transactions. Technology executives and strategists comprehend this better than most other business and political leaders as we have lived in this world for decades. Ways to mitigate the disruptive economic and social impacts to these accelerations have yet to gain broad-based consensus within the policymaking institutions as evidenced by the current political climate at the national level. It is this lack of consensus that hinders our ability to mitigate the impending economic impacts of the accelerating rate of technological innovation.”

Simplifying the Advanced Analytics Discussion (DL/ML/RL/AI)

From the TBR report “The Impending Digital Dust Bowl: Mitigation, Survival and Interdependence” written by Geoff Woollacott, Senior Strategy Consultant and Principal Analyst, and Patrick Heffernan, Practice Manager & Principal Analyst, we get the following terrifying assessment:

“We are, in essence, creating a Digital Dust Bowl of displaced manufacturing, clerical and middle- management workers whose jobs will be replaced by automated machines and different methods of establishing trust in a wide range of economic transactions. Technology executives and strategists comprehend this better than most other business and political leaders as we have lived in this world for decades. Ways to mitigate the disruptive economic and social impacts to these accelerations have yet to gain broad-based consensus within the policymaking institutions as evidenced by the current political climate at the national level. It is this lack of consensus that hinders our ability to mitigate the impending economic impacts of the accelerating rate of technological innovation.”

Who are the top players in ad tech? A research firm's best bets

In the second part of an in-depth report about trends in the ad tech industry, Technology Business Research picks the top players among public and private companies in each of seven different categories..

The future of ad tech: An analyst's three predictions

New business models create a mixed bag for vendors in ad tech. Here's a look at the future from Technology Business Research Analyst Seth Ulinski. This is the first of a two-part report....

Open source NFV/SDN disrupting vendor-operator relationships: TBR

“Tier 1 operator adopters are looking more to the open-source community for answers about how to scale up NFV and SDN,” TBR telecom analyst Patrick Filkins said. “These decisions remain challenging, though, as moving to open source requires investment in new skill sets, a step many operators outside the Tier 1 community are ill-equipped to undertake.”

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