Special Reports

Adobe fulfills Experience Cloud vision

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Adobe (NYSE: ADBE) celebrated its customers and partners at its annual summit in Las Vegas from March 25-29, 2018. At last year’s event, the company showcased its new Experience Cloud portfolio umbrella that encompasses its Advertising Cloud, Marketing Cloud and Analytics Cloud. This year’s event showcased how these platforms are converging around a common data framework, how Adobe’s Sensei artificial intelligence platform will reduce marketer headaches, and how the strategic partnership with Microsoft is resulting in integrated products and a growing volume of shared business. CEO Shantanu Narayen and EVP of Digital Experience Brad Rencher, among other executives, provided TBR with guidance and insight about the state and direction of the business.

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