SAP closes B2B sales gap with Callidus; adds new fuel to sales and customer experience market
Enterprise-to-enterprise selling involves solving complex problems created by complicated offers that are funded by multiple stakeholders. Tools for managing this process, allowing companies to gain control over how offers are built and sales executives are compensated, are key to optimizing the latter stages of the sales funnel. SAP’s $2.4 billion acquisition of Callidus, expected to close in 2Q18, will reset enterprise expectations of SAP in terms of managing complex business-to-business (B2B) sales. Callidus provides both Configure, Price, Quote (CPQ) and sales performance management tools that complement SAP’s existing CRM and back-office software.