Special Reports

SMBs need digital evolution, not digital transformation



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The phrase “digital transformation” became unavoidable in the enterprise software industry in 2017. Despite the prevalence of the term, it is still unclear to many enterprises and vendors what digital transformation actually means. As shown in Figure 1, TBR views digital transformation from a process standpoint, rather than a discrete, one-time action, recognizing that organizations are at different stages of maturity and that modernization of specific business functions is more attainable than full-scale enterprise reinvention.

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