Special Reports

BearingPoint to accelerate in Salesforce customer experience and cloud



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BearingPoint attracts clients with a holistic consult-build-run value proposition combining offerings, such as consulting and software, into solutions and seeking synergies across its three business pillars: Consulting, Solutions and Ventures. Utilizing its established business and IT consulting capabilities, augmented by a range of technology solutions, differentiates BearingPoint from strategy-led consulting companies such as McKinsey & Co., The Boston Consulting Group and Bain & Co. and brings it closer to Big Four firms and IT services companies such as Accenture (NYSE: ACN), Atos (Nasdaq: ATOS), Capgemini and IBM (NYSE: IBM) in portfolio and capabilities. The Salesforce Platinum Consulting Partner status, which was announced on Dec. 18, strengthens BearingPoint’s integrated consulting and software-based solutions’ value proposition and augments the company’s capabilities around enhancing clients’ customer experience (CX) and ability to run their business in the cloud. BearingPoint’s Salesforce-related consulting and integration capabilities are smaller in size compared to peers such as Accenture and Capgemini, both Salesforce Global Strategic Partners, and Atos, a Salesforce Platinum Partner; however, BearingPoint’s established expertise at combining digital and strategy consulting with IT advisory and implementation services — for example, around its proprietary RiskTech and RegTech solutions as well as the Digital Ecosystem Management platform — will help the company expand its Salesforce-related customer base in the coming quarters. The new Salesforce partnership status is a positive development for BearingPoint in TBR’s view as CX and a broader, long-term digital strategy require highly specific front-end capabilities that engage directly with clients’ end users, and the company needs such capabilities to continue growing and reach its 2020 overall revenue goal of €1 billion (or $1.1 billion).

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