Special Reports

IBM Services drives IBM’s industry, cognitive and cloud capabilities

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IBM Services is now a unified brand with two service lines — Global Technology Services (GTS) and Global Business Services (GBS) — that are collaborating more closely on sales, marketing and joint solutions. IBM Europe’s general manager of GTS, Bart Van den Daele, and general manager of GBS, Gregor Pillen, jointly opened the IBM Services Europe 2017 Advisory & Analyst Exchange, claiming the takeaway from the event for analysts and advisers would be that “IBM is a cloud platform-based company that provides industry-specific solutions with cognitive capabilities.” IBM Services executives present at the event provided the supporting facts and client success stories to help cement the truth of the takeaway.

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