Special Reports

2018 Digital Predictions: Customer experience enters second wave of scale, acceptance and transformation

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Beginning in 2018, CMOs will begin to radically change how their enterprises engage with buyers and clients by scaling up and integrating their advertising technology (ad tech), marketing technology (martech) and sales tools to improve engagement and demonstrate the revenue lift they can attribute to campaigns. This shift will put more power in the hands of CMOs, enabling them to become the chief customer officer with purview across the customer life cycle.

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