Special Reports

New brand campaigns drive new business for EY and Capgemini



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In early October EY launched its first advertising campaign consisting of print, broadcast, social and digital mediums and a new online thought leadership content hub around its consulting business, emphasizing how “better-connected consultants lead clients through the Transformative Age.” After turning 50 on Oct. 1, Capgemini revamped its visual identity while maintaining its “People matter. Results count.” slogan, established in 2010. While it’s a pure coincidence that these two vendors, given their history, made these announcements just eight days apart, the timing — amid management consultancies and IT professional services providers transforming their own businesses and positioning their portfolios to guide clients around the hype of deploying automation, artificial intelligence (AI), security, cloud, Internet of Things and digital services and what that means for their businesses and people — makes sense.

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