Oracle becomes a stronger competitor by elevating cloud functionality
With incremental service improvements announced at its annual user conference, Oracle (NYSE: ORCL) has cemented itself as a worthy opponent at multiple points in the cloud stack. Where many of its most public competitors focus on any two of the three primary cloud layers, Oracle has established itself as an innovative and high-performance option at the SaaS, PaaS and IaaS layers. In SaaS, Oracle’s portfolio now has feature parity with legacy application suites across all application pillars, serves many global points underserved by other applications vendors, and is being augmented with blockchain, Internet of Things (IoT) and machine learning capabilities. At the PaaS layer, Oracle’s fully autonomous database will change the way customers run and manage their workloads. And, foundationally, at the IaaS layer Oracle has re-architected and enhanced its infrastructure to provide measurably faster services that drastically reduce customers’ costs per workload. Oracle’s most noticeable shortcomings are its market reputation as a difficult-to-work-with legacy software vendor and the fact that its superior Oracle Cloud Infrastructure services are only available in three data center regions at this time, but Oracle is actively investing to quickly counter both of those growth inhibitors. With these improvements, Oracle will likely emerge as a strong challenger in the cloud space, particularly in the SaaS and IaaS markets.