With Data Hub, SAP wants to manage all your data
The introduction of SAP Data Hub is a continuation of a strategy that has worked well for SAP (NYSE: SAP). While other traditional software providers have struggled to maintain legacy license- and maintenance-based business and to offer new cloud-based alternatives, SAP has experienced relative success on both fronts. The key is a strategy focused on data and analytics and bringing an expanded set of capabilities to customers. It started with the acquisition of Sybase and the introduction of HANA, both of which positioned SAP to be more than just an applications provider.