Special Reports

Criteo Commerce Marketing Ecosystem revs retailing engine



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Today’s consumer navigates online and offline channels for media consumption and purchasing. When consumers toggle between the online and real worlds, retailers increasingly face data-driven opportunities and challenges. The dynamic nature in which consumers engage with brands and purchase products is disrupting the retail industry, impacting even the largest brick-and-mortar retailers. In 2016 Walmart (NYSE: WMT) closed over 100 stores, while Macy’s (NYSE: M) announced plans to close 100 stores in 2017. Even with Walmart’s purchase of e-commerce specialist Jet.com for $3 billion in mid-2017, the company will need to maintain relevancy in a fragmented media landscape where consumers control how, where and when brand engagement and commerce occur.

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