Criteo Commerce Marketing Ecosystem revs retailing engine
Today’s consumer navigates online and offline channels for media consumption and purchasing. When consumers toggle between the online and real worlds, retailers increasingly face data-driven opportunities and challenges. The dynamic nature in which consumers engage with brands and purchase products is disrupting the retail industry, impacting even the largest brick-and-mortar retailers. In 2016 Walmart (NYSE: WMT) closed over 100 stores, while Macy’s (NYSE: M) announced plans to close 100 stores in 2017. Even with Walmart’s purchase of e-commerce specialist Jet.com for $3 billion in mid-2017, the company will need to maintain relevancy in a fragmented media landscape where consumers control how, where and when brand engagement and commerce occur.