Special Reports

Winning the business of digital transformation services requires a process-led approach

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Upon the launch of TBR’s DT research program, the first task was to seek commonality among vendors to best cross-compare industry adoption rates and vendor penetration — ultimately examining how to best identify where pockets of spending are coming from, what technologies are being adopted by end users, which areas vendors are investing in and, most importantly, where vendors are generating business from. To achieve this, we’ve decided to look at DT from a process standpoint, understanding that client initiatives are generally not about reinvention of the full enterprise, but rather modernization of a discrete business function, such as supply chain or customer engagement, to take better advantage of the technological capabilities that exist in today’s market.

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