Special Reports

Facebook lowers its walled garden to a 'hedge garden' to gain industry trust



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In 1Q17 Facebook’s (Nasdaq: FB) advertising business continued to surge, reaching $7.9 billion, as its people-based network and low-cost ad inventory align with the needs of data-driven marketers. TBR estimates that revenues related to advertising technology (ad tech) — the underlying technology that enables ad buying and selling, audience targeting, campaign optimization, and analytics — totaled $1.4 billion, growing 47.5% year-to-year, driven by the following components:

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