Kaspersky is aligning its offerings to the SMB and enterprise markets
Kaspersky Lab built its brand and its customer base by selling endpoint anti-malware software to consumers and small business customers, but the vendor is executing a major shift to serve large enterprise customers with a broader range of security solutions. At Kaspersky Lab Industry Analyst Summit 2017, Kaspersky Lab executives, including Alexander Erofeev, Nikita Shvetsov and Alexander Moiseev, laid out Kaspersky Lab’s business goals for the next two years, which focus on sustainable revenue growth funded with profit-protecting investments.
Kaspersky Lab competes with peers such as Trend Micro and Sophos and with market behemoths Symantec (NasdaqGS: SYMC), McAfee and Check Point (NasdaqGS: CHKP) in the business (nonconsumer) security market. According to TBR’s estimates, Kaspersky Lab is growing faster than all of these competitors except Trend Micro, based on organic year-to-year revenue growth in 2H16. However, the exponential increase in cyberattacks and the PC market downturn compelled Kaspersky Lab to retrain its sales and channel teams, revise its marketing themes, and add solutions for the fast-growing SMB and enterprise security segment.