Special Reports

IBM SaaS: Cognitive at the core

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Cognitive was the buzzword across IBM Amplify and IBM InterConnect, the conference about cognitive solutions for marketing, commerce and supply chain practitioners and the hybrid cloud conference, respectively, that ran concurrently in Las Vegas. By embedding Watson-backed cognitive solutions into each of the IBM cloud SaaS and PaaS solutions, IBM showcases the value of cognitive solutions, supported by use cases from well-known clients and brands that are using data integration building blocks to capture better business outcomes.

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