IBM: Creating markets, improving business, enhancing lives
IBM (NYSE: IBM) does not just build and sell technology solutions to improve business performance — it conducts billions of dollars’ worth of scientific research, translates these innovations into improvements in business and social procedures, and then moves forward to create the markets for these technologies. IBM has been creating markets for cognitive for the past decade and has indicated these markets are poised to move from early proof-of-concept stages to what IBM terms as “starbursting” — or the development of additional, incremental initiatives following the launch of an initial product. These subsequent initiatives are easily accommodated by the cloud infrastructure the company has put in place for rapid scaling. Automated provisioning enabled by virtualization and IP abstraction from silicon to software facilitates the rapid movement from conducting proofs of concept to starbursting.