Special Reports

Google Cloud highlights customer focus and pricing to woo enterprises

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Google has evolved drastically over the past year. Not only have the productivity applications for business been rebranded and brought together with the Google Cloud Platform (GCP) portfolio under a cohesive business unit in Google Cloud and leadership under Senior Vice President Diane Greene, but the resulting business has substantially furthered its messaging as well. The pervasive enterprise messaging was present at Google Cloud’s Next event, in customer success stories and support announcements, as well as the go-to-market strategy presented to analysts. Though Google Cloud is gaining share in the enterprise cloud space, Amazon Web Services (AWS), Microsoft and IBM present well-established competition.

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