Special Reports

Even the digerati struggle to reach millennials

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Amid the ongoing digital reinvention of advertising and marketing, enterprises face yet another challenge: reaching a new population demographic born after 1980 — the millennials. At the Millennial 20/20 event held in Manhattan on March 1 and 2, agencies, tech startups and industry giants such as Accenture, one of the event sponsors, demonstrated how they are integrating mobile, social and virtual platforms as well as data analytics, new business models and lots of elbow grease to build relationships with the new generation of economic buyers. While the event at times exhibited a lack of focus, firms such as Accenture did not miss the opportunity to demonstrate how they plan to support the largest firms in retail, travel and automotive to reach these new buyers.

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