Bosch: The advantages of deep vertical insight
Despite being a $77 billion company with a 4-year-old Internet of Things (IoT) cloud platform and success selling and deploying IoT services, Bosch is often omitted from lists of major IoT products and platforms. There are several reasons for this. The company derives more than half its revenue from Europe, and less than one-fifth from North America. It is a German manufacturing company and is very conservative in its announcements and claims. Most important, however, is the fact that it is vertically specialized.