The genius behind IBM's Watson IoT is in applying new systems to grow businesses
IBM (NYSE: IBM) wants the genius of Internet of Things (IoT) to be its overall impact on global business by fostering innovation and growth. The company’s Watson IoT business unit is also playing the long game when it comes to shepherding customers through the process of applying IoT to their businesses. The group’s ultimate aim remains business transformation, but it helps customers work iteratively by applying IoT as a tactical tool, following concrete steps that also fulfill customers’ long-term strategic needs to innovate. IoT, for IBM, has become part of an overall transformation story, in which IBM first engages customers but allows customers to lead the way.