Doing it right: Accenture's management consulting strategy - 2012 to today
Within Technology Business Research Inc.’s (TBR) management consulting research, Accenture accelerated revenue performance over the past year, moving from low-single-digit growth (3.6% year-to-year in 2015) to growing 9% year-to-year by TBR estimates, compared to the average revenue growth of 6% in 2016 for benchmarked management consulting firms. We anticipate the momentum to carry forth into 2017. In TBR’s December 2016 publication of the Management Consulting Benchmark, Accenture was estimated as the second-fastest growing vendor for 2016, only trailing The Boston Consulting Group. In 2012 and 2013, Accenture’s management consulting business was flat, only returning to low-single-digit growth in 2014 and 2015 boosted by the formation of Accenture Strategy, according to TBR research. Accenture’s business model as a services pure play with a consulting-led and vendor-agnostic approach, along with its extensive technology portfolio and average R&D spend of 2% of annual revenue, positioned the company as more agile than some of its multiline peers, more consultative than some of its systems integration competitors and more end-to-end than some of its management consulting counterparts. In 2017 Accenture is a top contender to capture increased demand for management consulting as emerging technology and digital transformation adoption shifts from pilot projects to scale, and global macroeconomic uncertainty, including the impact of the Brexit vote and new leadership within the U.S., fuels consulting work around strategic growth investments including digital transformation, talent management, and governance, risk and compliance.