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As IoT hype deflates, customers and vendors are abandoning expectations for big IoT transformation


Technology Business Research, Inc.’s (TBR) 1Q18 Commercial IoT Market Landscape finds that customers and vendors are overwhelmingly abandoning expectations for big Internet of Things (IoT) transformation projects to refocus on incremental adoption of smaller, tactical IoT tools. Customers are evolving to understand IoT as two interconnected techniques: connected operations for their industry-specific operational needs and connected business tools for their horizontal business functions. In addition to serving both IoT techniques, vendors will focus on delivering user-friendly components and prepackaged IoT applications and services that help customers eliminate IoT sprawl and get their work done.

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