Press Releases

Customer migrations to modern data center environments shrink core profit pools and disrupt vendor share


Data center revenue pools and market share are in flux, according to TBR’s most recent Data Center Benchmark and Data Center Server and Storage Market Forecast. Customers are building out modern implementations of converged, scalable and flash-accelerated IT infrastructure to support business advantage in the digital era, driving overall data center server and storage revenue up at a 2% compound annual rate from 2016 to 2021, to just under $89 billion. However, the pace at which customers are paring back spend on legacy systems is driving financial turbulence and the need to dramatically adapt long-standing business models for incumbent vendors.

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