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Services-led strategies will help PC vendors grow revenues and profits in 2016


According to Technology Business Research, Inc.’s (TBR) 3Q15 Devices and Platforms Benchmark, services are becoming critical to protecting revenue and profit in a PC market where TBR forecasts hardware sales will be largely flat through 2020 due to weaker demand, lower ASPs and longer PC life cycles. Over the next year, PC vendors will focus on boosting PC customer loyalty and profit growth that relies on beyond-the-box services to protect their margins, and then improve the profitability of their PC business by expanding their services portfolios.

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