Analyst Commentary

Apple exceeds performance expectations amid rumors of slow iPhone sales



Apple exceeded Wall Street expectations in 1Q18 by increasing revenue 15.6% year-to-year to $61.1 billion. The iPhone still represents the majority of Apple’s revenue, 62.2% in 1Q18, and iPhone revenue grew 14.4% year-to-year to $38 billion. Despite slower unit growths, the iPhone X’s higher average selling price (ASP) buttressed revenue — a well-planned strategy by Apple. The iPhone X may not continue to sell a lot of units after its sales surge at the end of 2017, but TBR believes it was an overall success for Apple despite Wall Street assert...

Login or Register to View Analyst Commentary