Analyst Commentary

Publicis Groupe stays the course of its transformation

Three steps forward, hopefully none backward

On Oct. 11, 2017, Publicis Groupe (PG) tightened the straps on its brand shield in the battle for marketing and advertising budgets by taking three critical steps. First, PG launched Publicis Spine, a platform that will pull data assets from a holding company’s repository, will encourage collaboration between teams and will be delivered on a subscription-based model. The three main features include unified data matching of first-, second and third-party sources to create unique I...

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