Analyst Commentary

With HomePod, Apple’s strategy for the digital home comes to life

Apple’s (NasdaqGS: AAPL) unveiling of its Siri-powered HomePod wireless audio speaker on June 5, 2017, at the company’s annual Worldwide Developers Conference is a necessary about-face for Apple in the digital home market it had largely ignored — and had nearly conceded leadership in to Amazon and Google. Priced at a premium but not excessive ($349), HomePod has the potential to be Apple’s “next big thing” when it is released in December 2017, and HomePod is to-date among the most visible components of the company’s digital home strategy and a ...

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