Analyst Commentary

Sprint holding its own in competitive market but is confined to remaining the lowest-price option



Rival unlimited data plans were unable to stall Sprint’s momentum in the postpaid phone market

Sprint’s (NYSE: S) postpaid strategy focuses on maintaining its position as the price leader among its Tier 1 competitors. As the industry converges around unlimited data plans, Sprint will be proactive in ensuring its Unlimited Freedom plans undercut competitors on price. Sprint’s strategy paid dividends in 1Q17, as the company continued to outperform AT&T and Verizon in postpaid phone net additions despite the launch of i...

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