Analyst Commentary

T-Mobile remains a step ahead of competitors through its T-Mobile One strategy

Competitors continue to follow T-Mobile’s lead in the postpaid market Through the launch of T-Mobile One, T-Mobile (NasdaqGS: TMUS) once again revolutionized the U.S. wireless industry, causing rivals to follow the company’s lead in its unlimited data strategy much in the same way it did by eliminating postpaid contracts at the start of its Un-carrier movement in 2013. T-Mobile One’s success places rivals in a reactionary position, highlighting that T-Mobile remains the chief trendsetter within the U.S. postpaid market and ...

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