Software Practice

Allan Krans, Practice Manager & Principal Analyst

Coverage and Focus Areas
Cloud computing, private cloud, public cloud, SaaS, PaaS, IaaS, Business Process as a Service, hybrid cloud, integration, workload migration, partner ecosystems, sales and marketing best practices, business model transitions

Role and Responsibilities
Cloud Practice Manager Allan Krans leads TBR’s coverage of the technologies and business models at play across the cloud computing landscape. TBR’s coverage of cloud includes a holistic perspective on all types of cloud delivery (public, private and hybrid) and the opportunities surrounding both delivering and enabling cloud services for customers. Allan’s background includes analyzing the business model of leading IT providers such as Microsoft, EMC and IBM for more than 10 years. He uses that experience to guide TBR’s cloud research agenda. In addition to leading TBR’s syndicated cloud research, Allan engages with clients on custom projects to identify, align and capture opportunities presented by customer migration to cloud computing services. Allan frequently presents at client and industry events, and is quoted in industry publications such as The Boston Globe, eWEEK, Investor’s Business Daily and BusinessWeek.

Previous Experience and Background
Prior to joining TBR in 2002, Allan held a project management role supporting the distribution model for a Fortune 100 insurance company. Allan holds a bachelor’s degree in business administration with a minor in political science from the University of New Hampshire.

Kelsey Mason, Senior Analyst

Coverage and Focus Areas
Cloud, industry and vertical trends, enterprise software, CRM, HCM, ERP, hybrid IT, development platforms

Role and Responsibilities
Kelsey Mason, a senior analyst in TBR’s Cloud and Software practices, is responsible for coverage of software and cloud vendors Microsoft, SAP, Salesforce and Workday. She authors TBR’s Public Cloud Benchmark and Applications Software Vendor Benchmark, and also is lead on TBR’s Public Cloud Market Forecast. As part of TBR’s primary research team, Kelsey develops cloud customer research surveys, the results of which are published in TBR’s Cloud Customer Research program. Within this program, Kelsey is lead author on the Public Cloud Customer Research and Hybrid Cloud Customer Research reports, and contributes to TBR’s Cloud Developer & Platforms Research.

Experience and Background
Prior to joining TBR, Kelsey worked in IT support and administration at UMG Bulk Energy, where her duties included providing administrative support to sales staff and technical support, such as troubleshooting, training and virtual office process improvement, to all employees.

Kelsey received an M.S. in management and a B.S. in business administration with a concentration in management from Merrimack College. During her time at Merrimack College, she also completed a minor in information technology and was inducted into Sigma Iota Epsilon, the National Honorary and Professional Management Fraternity.

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